Why Diamond Matters for Publishers
Diamond App is the flagship Web3 social platform built on the DeSo blockchain. Unlike traditional networks that trade attention for ads, Diamond builds money-native mechanics—tips in “diamonds,” creator coins, NFTs, and even paid DMs—into the core of social activity. For publishers, this means your posts aren’t just content, they’re potential revenue streams that can exist alongside the familiar CPC, CPM, and CPA earnings you already run through Adclicks.
Snipesearch has an active account on Diamond at https://diamondapp.com/u/snipesearch, where it shares updates and actionable tips on building traffic. Following that profile gives publishers live examples of how to integrate platform-native monetization with external Adclicks campaigns. When you set up your own profile, you’ll be able to build a similar strategy tuned to your niche, combining blockchain-native engagement with dependable website ad revenue.
The Core Audience of Diamond
Diamond attracts a community of Web3 builders, early adopters, investors, and creators who value decentralized ownership and direct monetization. These users are comfortable with wallets, NFTs, tipping, and buying tokens, and they expect transparency from the projects they follow. Many are also early-stage founders and creatives looking to build influence outside traditional algorithms.
For publishers, this audience is valuable because it blends high technical literacy with financial willingness. A long-form analysis or tutorial will not just be read; it can be tipped with diamonds, or used as the basis for community discussion. When readers move from Diamond to your site, Adclicks CPM monetizes long dwell times, while CPC placements guide action-ready visitors toward tools, courses, or sign-ups. The combination of Web3-native and Web2-proven monetization is what makes Diamond traffic uniquely profitable.
Creator Coins (CC1): A Publisher’s Private Currency
Every Diamond account can launch a CC1 creator coin. This coin is essentially a tradable micro-currency whose price floats with demand. Supporters can buy in to back a creator or publisher, holding coins as a stake in future value. Snipesearch itself has a CC1 coin trading at about $1.73 at the time of publication, showing how even niche publishers can have a live token economy layered onto their social presence.
For a publisher, issuing a creator coin opens a parallel monetization track. Fans who already support your site through Adclicks-generated actions (clicks, conversions, or time-on-page that pays CPM) can also invest in your growth by holding your coin. This dual loyalty loop keeps your audience engaged both on-chain and off-chain. Adclicks revenue proves the day-to-day business model, while the coin ties long-term community value directly to your content.
Diamonds, NFTs, and Paid Interactions
Beyond coins, Diamond lets users send “diamonds” (on-chain tips) attached to posts, buy and trade NFTs minted directly from content, and even pay for direct messages. These features build multiple small revenue moments into everyday interactions. Posts that teach, quantify, or share resources tend to trigger the most diamonds, while visual or step-by-step content often works well as NFTs.
Publishers can use these tools as amplification layers. A breakdown article posted on your site earns CPM via Adclicks and CPC via targeted offers. The Diamond thread summarizing it can earn diamonds, collectible sales, or even bring in revenue via paid DMs from readers who want deeper insight. The result is a stack of micro-revenue opportunities around each piece of content, each complementing the predictable monetization of Adclicks on your site.
Traffic and Reach: Modest but Motivated
Public reporting on Diamond is sparse, but third-party digital panels have placed diamondapp.com traffic at around 81,000 visits per month in recent snapshots. While not massive by Web2 standards, this traffic is dense with intent: most visitors are engaged in crypto, blockchain projects, or Web3 content. That makes their clicks worth far more than casual social browsing.
Publishers should treat Diamond as a quality-over-quantity channel. Even if referral numbers are smaller than LinkedIn or Twitter, the session depth can outperform. Longer reading times improve Adclicks CPM yields, and conversion-oriented readers make CPC and CPA more effective. Measure Diamond’s traffic not against raw volume but against revenue per session. When those numbers rise above your average social source, it proves the case for consistent investment.
Diamond is only one of several entry points into the wider DeSo social network, which includes other apps such as Focus that we will cover separately. Each front end has its own culture, feature set, and economic mechanics—ranging from NFT integrations to CC2 coins—so user behavior and engagement patterns differ. When you run campaigns, you aren’t limited to Diamond traffic alone; by participating in DeSo, you effectively tap into the shared social graph and activity across all apps built on the chain. Choosing which interface to focus on should be driven by the features and audiences that align best with your publishing strategy. Diamond officially replaced BitClout as the flagship DeSo entry point, which is why it was the first to receive widespread coverage and the earliest attention in our own research.
Setting Up Your Profile
To succeed on Diamond, publishers should create a dedicated profile aligned with their niche. This profile is your base for posting threads, launching your CC1 coin, and connecting with readers. Think of it as your publishing outpost in the decentralized ecosystem.
Snipesearch’s presence on Diamond is a live demonstration of this model. Follow it to watch how strategies unfold: tips on growing website traffic, advice on campaign optimization, and integration ideas for Adclicks. As you set up your own account, you’ll be running in parallel—testing post formats, monitoring coin activity, and measuring the revenue impact of Diamond referrals to your site.
What Kind of Content Works
Diamond rewards posts that teach, quantify, and provide artifacts. A thread summarizing a case study, a dataset, or a workflow often earns diamonds and reposts. Posts that link to deeper guides on your site drive meaningful clicks, and those clicks generate dependable Adclicks revenue.
Publishers in crypto, fintech, design, data, or entrepreneurship will find a natural fit. But the creator coin system makes it viable for any niche with a loyal base. A publisher writing about sustainable living can launch a coin for their eco-community, post actionable content on Diamond, and earn on-site CPM and CPC from traffic that is already primed to support. This is where Adclicks and Diamond overlap—one captures attention, the other extends financial commitment.
The Deso chain as a whole loves creators, you can post the same images here you might on other socials like twitter and Instagram and get tipped on your beautiful images. some e-performers are also using at as a direct delivery service
Geographic and Language Considerations
Diamond’s audience is globally distributed, with clusters in the U.S., Europe, and Asia. Because it’s blockchain-native, communities often form around shared interests rather than geography. Still, localization matters. Posting bilingual summaries or including regional context can expand your reach. Use UTMs to measure which geographies are engaging and adapt Adclicks routing accordingly—local offers for local readers, global CPM inventory for universally relevant articles.
Building Trust and Authority
As with any Web3 platform, scams and low-quality projects circulate. Publishers who want to stand out must foreground trust. Cite sources, disclose partnerships, and use Adclicks in clean, user-friendly ways. By keeping your monetization transparent, you differentiate yourself in a field where readers are wary. When readers trust your threads, they are more likely to follow links to your site, stay longer, and interact with your Adclicks placements in a way that drives revenue.
Measurement: How to Prove Diamond Works
The simplest way to test Diamond as a channel is to compare revenue per session, opt-in rates, and page depth against your other social sources. If Diamond visitors generate higher Adclicks CPM yield and better CPC conversion, the strategy is working. Don’t just look at visits—look at session value. Combine this with on-chain metrics (diamonds earned, coins traded, NFTs sold) to see the full stack of income from a single thread.
Case Example: The Publisher with a CC1 Coin
Imagine a publisher focused on blockchain analytics. They launch their CC1 coin and use Diamond threads to publish data snapshots. Supporters buy the coin to show commitment, tip posts with diamonds, and occasionally purchase NFT reports. Each thread links back to the publisher’s website, where Adclicks CPM pays on long reads and CPC leads users into a paid dashboard or newsletter. The result: on-chain and off-chain revenue streams reinforcing one another.
Snipesearch’s own coin at ~$1.73 is a live case study, showing how publishers can give their community a stake in the brand’s future while continuing to earn through familiar Adclicks mechanics.
A Dual-Monetization Future
Diamond App is not a replacement for traditional social networks, but it’s a powerful addition for publishers who want to blend Web3-native engagement with proven website monetization. Its money-native tools—diamonds, CC1 coins, NFTs, paid DMs—reward depth and value. Its audience is smaller but highly motivated, making every click more valuable.
For publishers, the strategy is clear: build your Diamond profile, follow accounts like Snipesearch for actionable tips, post threads that teach and quantify, and route readers to your site where Adclicks monetization kicks in. The combination creates a dual-income loop—on-chain engagement plus off-chain ad revenue—that makes Diamond worth serious attention in a publisher’s toolkit.
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